2021 - research & visual design

Gemint cards

Discovery

prototype

Design Process

ideate

the solution

Streamlined hosting by reducing manual work and centralizing everything on one platform. Players now have a seamless, user-friendly experience. We also improved visual branding for a more polished and cohesive look.

Team

2 ux/ui designers, 2 develpoers, 3 stakeholders

timeframe

9 months

My role

Research / visual design

Type

platform build

PROPOSED problem

For sellers, hosting a card break is time-consuming and scattered across multiple platforms. For buyers, the experience is inconsistent and confusing. The Instagram page also lacked clear visual branding.

What i worked on

I designed a platform for card breaking from the ground up, as none existed. My research guided key design decisions. When another designer joined, I shifted focus to creating a seller listing flow and overall user experience. I also contributed to branding and social media visuals.

the platform simplifies card breaking by streamlining hosting, standardizing setups, and enhancing the buyer experience. With improved visual branding, it offers a seamless, professional, and user-friendly experience for all.

Identifying pain points

discovery

Tedious for sellers, confusing for players.

Selling involves multiple platforms like Instagram and YouTube, along with varying presentation styles for listing products. This makes it tedious for sellers and can lead to confusion for players, as they struggle to access key information across different setups.

Sellers did manual work and wanted to reach a bigger audience

user Interviews

Selling face tedious, manual process for managing breaks, from filling spots to organize shipping. Without a streamlines system, reaching new buyers, was a challenging, as players tended to stick with familiar breakers rather than exploring new options.

Key quotes

“

it feels like people are already going to the breakers they like instead of exploring new breakers

(Seller) Jetsupdater

I wish there was a better way to fill spots and organize shipping for the cards

“

(Seller) USA Breaks

“

(Seller) Secondary Card Breaks

Everything is super manual for me

user research

discovery

How were sellers hosting card breaks?

user survey

All sellers relied on multiple platforms or manual notes to share details with buyers. Instagram was the preferred platform for its ease of use, with YouTube close behind. The right information needed to be clearly displayed for buyers.

Favorite platform?

100%

instagram

Easy to use
Hosting LIVES
More followers

What info do buyers need?

95%

said…

Price
Product value
Available product
Available spots

The first of its kind.

How might we design this platform?

competitor analysis

I found key features that drive successful selling platforms: easy product listing and reselling, live hosting, broad audience reach, and a trusted marketplace. With no dedicated platform on the market, we focused on creating an intuitive, all-in-one solution that simplifies the process for both sellers and buyers.

List and sell product
Easy to use
Can host live streams
Reach and audience
A trusted souce
NOT designed for Cardbreaking

results

What Changed

after feddback

Sellers want to grow a following
Need to list products for sale
Easy to use
Centralized platform
Host live streams
Sellers want to increase following and fill more open spots

Key insight

wireframes & testing

Prototype & ideation

Testing low fidelity designs. “List a break”

Users struggled with navigation when posting a product, often clicking the wrong items, mistaking them for buttons, and finding the wording confusing.

Usability testing