PROPOSED problem
The design feels outdated and needs a modern, professional update that reflects the company's identity and resonates
with users.
AVO Staffing seamlessly connects UX/UI designers with businesses, simplifying the hiring process for both sides
Team
2 ux/ui designers, 2 developers
timeframe
5 months
My role
Visual designer
Type
WEB Resdesign
dicovery
ideate
design
Design Process
What i worked on
I redesigned the web experience to improve both usability and visual design before development. Through research on the private jet market and an evaluation of the existing site, I identified key areas for enhancement, creating a more seamless, visually appealing, and user-friendly experience.
2021 - Web REdesign
Lincoln
private jets
Improving usability for a better experience
While reviewing the old design, I conducted a heuristic evaluation and identified key usability issues, including poor real-world alignment, inconsistent standards, high cognitive load, cluttered aesthetics, and lack of helpful documentation. Addressing these gaps allowed me to create a more cohesive and user-friendly experience.
The old design
Typography
I used Avenir in different weights to create a clear hierarchy and make the content easy to read. The varying weights help highlight important information, while keeping the overall design clean and user-friendly.
Color Pallette
Design system
website redesign
discovery
visual design
ideate
A cohesive design system ensuring consistency, scalability, and a seamless user experience across the platform.
The final product
design
design solutions
Clear Information Hierarchy for better readability and user flow
Seamless Navigation for effortless page transitions
Consistent UI for a cohesive experience
Design System for future growth and efficiency
Accessible Design with clear contrast, readable text, and intuitive interactions
User-Friendly Forms with clear labels and feedback to reduce errors
Engaging Visuals that enhance usability without overwhelming content
Polished, Scalable, and User-Friendly
HIgh fidelity designs
Get in touch!
Let's work together and bring your business vision to life.
This color palette balances energy, trust, and clarity to create an engaging and user-friendly experience. The vibrant pink adds excitement and draws attention to key elements, while the deep blue establishes a sense of trust and professionalism. A soft white background keeps the design clean and modern, ensuring readability and a seamless visual experience